Inside The SuperOptimist Guide to Unconventional Living, you’ll find an eclectic assortment of experiments and activities to help you challenge the steady drip-drip-drip of pre-programmed thought that humans have developed over the eons. 

With estimates now placing 89% of our brain function as habitual reactions to circumstance — checking our phones, working at repetitive tasks, binge-watching television, wearing shoes — The SuperOptimist Guide is designed to upend social constructs that have become calcified in homo sapiens. 

By adopting a practice of “daily self-provocation,” this book encourages the reader to explore big questions, gaze into other dimensions, and seek out new adventures — with positivity, humor and spirit intact. 

Kirkus calls the book “Playfully counterintuitive…At every turn, Whitten and Morton vigorously urge their readers to shake off old habits and embrace new ways of thinking. An idiosyncratic but ultimately uplifting approach to life and all its complications.”

This new volume should appeal to anyone attracted to creative pursuits, philosophical musings, white magic, Zen Buddhism, transcendentalism, left-field thinking, right-brain experiments, or post-humanism. And amusement. That too.

The benefits of Nohemian living.

While positivity is a the central objective of SuperOptimism, it’s often by saying “no” that we can achieve some of life's most empowering results. Consider all the insidious little things that waste time, do us no good, or ruin our chances…

Set no goals. Then marvel as you exceed them.

How many times do human beings set themselves up to fail? One universal example is the classic “Change on a Dime" plan. “I’m going to quit smoking today.” “I’m going to lose 25 pounds in a week.” “I’m going to write…

The superopt

We’ve hand-selected items that will uplift you during stressful times, provide relief for minor cuts and bruises, and offer escape when the walls come closing in. We invite you to browse our selection of goods and services. Just looking at them should do you some good.

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SCREENING ROOM

Even if you’ve seen it all, you may not have seen this curated selection of moving images, designed to provoke thought, inspire conversation, and spur experimentation after viewing. May you enjoy this sidestep away from the mainstream, a few short minutes at a time.

Looking at art makes a person feel better. Making art makes a person feel better. So here’s a section on the subject. We hope it will inspire you to look more and make more of whatever kind of art turns you on.

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