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The experience of discovering something new may be the most dopamine-inducing activity on earth. What SuperOptimists have termed the “Eureka Cure” clears out the cobwebs, revs up the inner motor, and helps you remain a curious sort who relishes a discovery. (Especially one that 2 billion people haven’t already absorbed via memes on facebook).

The pleasure of the find may actually elicit a cry of joy, whether it be unearthing an old campaign button from the 1976 presidential election at a neighbor’s yard sale, or stumbling across a fact we weren’t aware of that brings clarity to strands of thought that had been rolling around in our heads for awhile. It can also lead to new experiences, experiments, or daydreams, all of which are welcome.

Of course, sometimes you don’t know what it is you’re seeking to discover, but you’d still like to elicit the Eureka reaction. In this case, you need a way to bypasses the biases — especially your own.  One favorite is the Wikipedia “Random Article” button. Just today we discovered this place we had no clue about:

“Moneva is a municipality located in the province of Zaragoza, Aragon, Spain. According to the most recent census, the municipality has a population of 123 inhabitants.”

Here is the official seal of Moneva:

7 miles away is the Hotel Rincon del Cierzo,* a 10-room establishment. Among the activities one can pursue during their stay is birdwatching. If you’re lucky you might see one of the “ghosts of the paromo,” the Ricoti Lark.

Be careful if you pass by the local church in Muniesa. They like to toss a lot of rice and confetti at their brides and grooms.

Moneva! Muniesa! Wifi gratuito! Now what will we do with such information? Maybe nothing. Maybe we’ll move there. Who knows? But one thing’s for certain: Staying open-minded is the surest way to gin up enthusiasm for each new day ahead.

*The Hotel Rincon offers the following amenities:

  • Salón-bodega de 60 m2, para 30 personas
  • Cocina completamente equipada
  • Televisión
  • Piscina Cubierta, no climatizada
  • Rústico y muy acogedor
  • Wifi gratuito
  • Calefacción
  • Aire acondicionado
  • no se admiten mascotas

Anybody who tries to sell us a quick remedy for obesity, a fountain-of-youth formula, or a miracle cure for back pain is usually called a cheat, a charlatan, or a cur.

But is that fair assessment of snake oil salesmen? Not necessarily!

As it turns out, snake oil does have measurable health effects, assuming you’re using the authentic formula derived from the fat of the Chinese water snake. This fat is processed and refined into a concentrated oil that possesses high levels of EPA, an omega-3 fatty acid directly linked to a number of benefits for human health.

So while the term “snake oil” is derisively used to label fraudulent medical remedies or shady wheeler-dealers, the EPA found in the original blend can indeed loosen up stiff joints and relieve inflammation in various parts of the body.  It also has analgesic properties which makes it a popular balm following an injury or surgery, or during a chronic illness that causes constant pain. Used as a rub, this oil can also speed up healing of wounds and injuries.

Not only that, if you find yourself blowing a gasket without a good explanation, rub a small amount of snake oil on your temples, or apply it to your chest, and feel your mood improve.  And don’t forget the scalp! The traditional use of snake oil includes massaging small amounts into the cranium in order to prevent hair loss.*

But Caveat Emptor, as Carnival Bob always says. There are plenty of snakes in the world, but their venom doesn’t contain the level of EPA that will help cure your ills. American patent-medicine peddlers of the late 1900’s sold liniments labeled “rattlesnake oil”, but the oil of rattlesnakes has 1/10th the level of omega 3 that the Chinese water snake has.

*We’re also perfectly comfortable with male pattern baldness, as it provides a boost for sales of hats and sunscreens vital for the U.S. economy.