They say “when you look good, you feel good.” So what change can you make to improve how you feel?

According to scientists from Harvard and Boston University, applying bright color to the lips not only makes the wearer feel more confident, others will perceive you to be more reliable and competent than those going without.

Researchers also discovered that students who wear makeup actually score better on tests. Wearing cosmetics apparently leads to overall enhancement in self-esteem, attitude, and personality that carries over to the exam room.

Now while these studies were conducted on women, we’re confident in this age of experimentation and fluid gender roles, men can also benefit from a bold choice of color.* After all, guys weren’t shy about applying foundation a few hundred years ago. An 18th century gentleman usually owned a dressing-box that held his razor cases, scissors, combs, curling irons, oil and scent bottles, rouge and powder. Even  soldiers wore wigs throughout the 18th century.

A hundred or so years later, androgenous rock stars of the 1970s (and 80s and 90s…) weren’t shy about accentuating their attitude with makeup. The New York Dolls made red lipstick the cornerstone of their first album cover.

So if you want to give your day a boost, score better on multiple choice tests, and provoke discussion on that next zoom call, you may just find dabbing on some Tom Ford Scarlet Rouge provides the spark you’re looking for. **

*The market for men’s cosmetics is predicted to grow $49 billion this decade.

**Of course, if you prefer using your natural gifts to win friends and attract people, remember the words of Dale Carnegie: “A smile costs nothing, but creates much. It enriches those who receive, without impoverishing those who give.”