Quality of life.

Sometimes you have to work hard at something to reap the benefits, whether that’s thinking positively, or having others think of you in a positive way. Take this fast-food franchise, which has always prided themselves on putting the customer first. Facing stiffer competition, they needed to rethink their game plan for addressing the public and motivate their employees to give it their all. Proof that it’s always good to challenge yourself to overcome biases, revise messages, and stay in step with the times.