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It’s never too late to rebrand yourself.

Did you know that the Nobel Peace Prize was born from a desperate attempt by Alfred Nobel to reframe his story as something other than the inventor of dynamite?

Or at one time, the #1 ranked university in the United States was known as the “College of New Jersey?” That certainly doesn’t sound as impressive as their moniker today.

And while we’re at it, did you know that Pabst Blue Ribbon beer, suds for boozers on a budget, has convinced the Chinese to pony up $44 a can for it’s “Blue Ribbon 1844” version? Granted it’s a “special brew” with a fancy package, but still…

The point is, there’s nothing the world likes better than a good story, and you have a good one to tell. If it’s a bit exaggerated? All the better! That just proves you have a healthy imagination and a disregard for the rules — those pesky details imposed by people to keep the majority of us “in line.”

So think of where you want to go, decide what story it will take to get there, and then rebrand yourself to fit your goal! If it takes coming up with a snazzy new name, remember you’re in good company. Right, Amelia Kelly?*

One final note: Make sure to memorize your new story from top to bottom, as it can be embarrassing to not recognize your name or details of your life when out in public.

*Today known as “Iggy Azalea.” 

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The beauty of going backward.

Humans have long taken pride in their ability to “push forward” and “tackle the challenge ahead.”  Yet even if you’re dead-set on getting somewhere in life, there’s much to be gained from spending part of your day moving in the opposite direction. Here are some simple activities that underscore the benefits of going in reverse, both mentally and physically.

Walk backward: Native American folklore suggests that 100 steps backward are as good as 1,000 steps forward. According to present-day health experts, that’s not just a spiritual maxim. Incorporating 10 minutes of backward walking or jogging a few times a week provides you with increased body coordination, improved sleep cycles, increased strength in leg muscles, sharpened thinking skills, and improved balance. Who couldn’t use more of those?

A Texas man tried to make it around the world this way.

Heal backward: Modern medicine continues to turn back the clock in favor of treating the whole person and not just the outward symptoms of disease.  Even general practitioners have begun prescribing the same tinctures and plants the Chinese were using 2,000 years ago. Acupuncture, fasting, reiki… and NYU School of Medicine is researching the benefits of microdosing psychedelics on PTSD, anxiety and depression. The hippies were ahead of their time.

It’s best to nourish Yin in the fall and winter, Yang in the spring and summer.

Record backward: Backmasking is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking was popularised by the Beatles, who used backward instrumentation on their 1966 album Revolver, particularly the guitar solo on “Tomorrow Never Knows.” (Note: the later chant of “Paul is dead” when playing “Revolution Number 9” backwards was a concoction of an overzealous fan in Michigan and not an example of backmasking.)

It was 54 years ago today, give or take a few months.

Think backward:  Da Vinci often wrote backwards, his notes only decipherable when held up to a mirror. Ginger Rogers is praised for having done everything Fred Astaire did—but backwards. Philip K. Dick wrote an interesting novel about people experiencing life in reverse, starting with death.

“Your appointment will be yesterday.”

Work backward:  Rather than starting with an idea and trying to persuade customers to embrace it, here one starts with the customer and works backward to figure out what they want. At Amazon, the process begins with a manager writing an internal press release announcing the debut of a new product, with information about how current solutions are failing and why the new product will solve this problem. Only then is a decision is made whether to actually develop it.

Echo frames let you talk to Alexa and make phones calls…no, really.

Age backward: Is this really possible?  Well, it can’t hurt to try.

It’s basically about stretching and moving instead of sitting on your keister all day.

Keep going backward: Obviously, this backward business is also invaluable when considering our individual response to climate change, turning back clocks for daylight savings time, and watching movies shot before you were born.

It’s never too early for this one.

A reminder that January 31st is “National Backward Day”. Start now and by the time the day rolls around, you’ll be an expert at reverse logic.

*It’s interesting to note that the ability to recite the alphabet backwards is used both as an indicator of giftedness in children, and as a measure of sobriety in adults.

 

 

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Mercury Retrograde: what to do when the you-know-what starts flying.

We don’t know about you, but here at SuperOptimist headquarters, the past couple of weeks have been filled with more than our share of unfortunate events: a car battery dying at an inopportune time, a dog spraining his right front paw, chaotic deadlines at the office, a pulled muscle in the lower back, and an errant glass of water spilling on a laptop to the tune of a $1500 replacement.

So when we discovered that the planet Mercury had gone into retrograde on October 13th, and will continue that way for a few more days, we weren’t in the least surprised. After all, the hallmarks of Mercury Retrograde are often negative and doom-laden. Disruptions, miscommunication, and worrying more than usual are but some of the troubles one can expect.  And all this comes in the midst of voting for the U.S. president, as friends, neighbors and the country-at-large are made frantic by the possibility that we’re in for another contested election.  (Guess when the last presidential face-off to happen during Mercury Retrograde was? That’s right. Yikes.)

So whether you’re a believer in astrology or you think it’s all hocum and nonsense, this latest cycle is due to end at 12:50 pm on November 3rd. Whether this is good news or not, will depend on how you play it.

SuperOptimists, believing that every negative is a positive in disguise, do not run from the trials of Mercury Retrograde. In fact, we welcome them!  Consider that these are not negative events, but moments designed to wake us out of the semi-conscious state in which we often pass our time.

In our case, the unwelcome expenditure on a laptop reminds us that hey, it’s only money and now we’ll have a faster hard drive and more memory; our dog’s sore paw helps us honor the animal kingdom by loving her even more and give her an extra treat,  the bad back an opportunity to slow down, take stock, and correct mistakes we made trying a power yoga move when we should start with mild stretching.

Just as spiritual practitioners welcome pain as a teaching tool, our Mercury Retrograde exposure helps us foster patience and focus the mind. As we rise above present discomforts, we’ll be better prepared for whatever comes next. (Including 6 more months of social isolation, our candidate not winning the election, and the cancellation of our favorite program on netflix.)

Best of all, without Mercury Retrograde, we wouldn’t know how good we have it when it’s not Mercury Retrograde. And for that, we’re eternally grateful.

*Mercury Retrograde doesn’t mean the planet has suddenly changed direction, but that from the perspective of the Earth, it appears to be moving backwards against the constellations of stars that form the zodiac.  So it’s an illusion…but then again, isn’t everything?

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Halloween without horrors: Here’s your fear removal kit.

Unless you are an anthropoid or alien, sometime in the last 24 hours you had a moment of doubt, worry or alarm.

It might have been fear of losing your job. Or possibly you distrusted a friend or partner’s feelings for you. Maybe you worried that fire or storms would destroy your home. Or had a nagging feeling that getting older might actually kill you. Why, with Halloween almost upon us, you might even have a fear of All Hallow’s Eve itself. (This is termed Samhainophobia, and originates from the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to usher in the darker time of year — and ward off ghosts.)

Whatever your trepidation, how do you get rid of gnawing anxiety, creepy shivers, or full blown panic?

Start by thinking of one scary thing that’s on your mind right now. Something you tend to avoid, but that sparks fear in you.  Whatever your boogeyman is, say the word out loud. Be it “sharks” or “elevators” or “corporate administrators” or “trapped on a Boeing 737 Max.” Giving voice to your fear can make you realize that what spooks you is mostly living in a dark corner of your mind, and is not an imminent threat. If sharks scare you and you live in Kansas, the worry is not a real threat. If you work on Wall Street and have a fear of farm threshers, you’re good for now. 

Now take it a step further: Think about the worst thing that could happen if your fear actually materialized. What if that shark found its way to Kansas and bit your leg clean off?  It’s true your professional tap-dancing career could be over, but you might still go on to win a gold medal in the Paralympics. If you lost your business, lost your faithful dog, lost your spouse or lost your mind, it can be the start of a bold new chapter in your life adventure.

The point is, when your worst fears happen, it is never game over. You will always have the power to change your attitude, even in the worst of situations.  What about death, you ask? On the plus side, you finally get a good night’s sleep!

But this doesn’t mean you should walk around completely unprepared for the worst.  Excrement does hit the fan, so what is the simplest solution to overcoming the fear you may be avoiding? After all, the only thing worse than our fear becoming manifest is being caught with our pants down, when we always knew better.

While we can’t list them all, here are a few suggestions to place in your fear-dispelling toolkit. Good luck, and may you vanquish your fear once and for all!

 

Tactical pro flashlight to shine a light on burglars, predators and small rodents.

Roadside assistance kit when there’s no cell service to call Triple A.

 

Bear attack deterrent, for bear attacks.

Book to read before asking for a raise.

 

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When nobody becomes somebody: Elvis Presley.

In August 1953, an obscure country boy named Elvis Presley walked into the offices of Sun Records. He aimed to pay for a few minutes of studio time to record a two-sided acetate disc: “My Happiness” and “That’s When Your Heartaches Begin.”

A Boy From Tupelo. Early Elvis Presley recordings.

He later claimed that he was merely interested in what he “sounded like”, although there was a much cheaper, amateur record-making service at a nearby general store. Biographer Peter Guralnick thinks that he chose Sun in the hope of being discovered. Asked by receptionist Marion Keisker what kind of singer he was, Presley responded, “I sing all kinds.” When she pressed him on who he sounded like, he repeatedly answered, “I don’t sound like nobody.”

Elvis Lives! anagram t-shirt

Keep hope alive with this positive anagram about the King of Rock and Roll.

Elvis couldn’t imagine what was coming next for him. How could he foresee a glorious career of legendary fame and musical adventure? The future is hidden until it happens. You never know what you might be capable of, until later. If you knew what was in store for you, life wouldn’t be nearly so interesting. So maybe it’s time for you to head down to Memphis.  You never know what might come of it.

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The more time on your hands, the better.

Stoltzfus Devil Chair

The other day, a friend who chooses to make art rather than work a conventional job presented his latest creation, a sculpture built from found objects coupled with a backstory that blended ancient mythology, Amish folklore, and sexual politics.*  The reaction in some quarters was that he had “too much time on his hands” to have created a piece like this.

Are they right? Or should they seek out some unstructured “hand time” for themselves?

Today’s human is programmed to be a productive creature who is meant to work at making money least 8 hours a day, while filling the rest of their waking hours with activities to ward off idleness.

Being fully employed is a way to “keep the devil at bay,” the devil being the stress of controlling your own thoughts and actions. Many believe that without a normal schedule, you will veer into sinfulness, sloth, and eventually full-on madness should you go slack for any length of time.**

But what is the result of all this busyness? For one, we’re moving in the direction of fusing man with machine, until people are more like the computers they rely on to increase  productivity. Is this a good thing? We’re too busy to stop and find out!

Meanwhile, the race never stops for new products, experiences, and pharmaceuticals to fill our time so we can shut off the incessant voices telling us that maybe we’re going down the wrong path. Our planet is now burning up from the results of our industriousness, thanks to carbon, methane and other toxins being released into the atmosphere.

Maybe not working so much, reversing our mad dash towards “full cyborg” and taking some of the trash we leave behind to create objects d’art is the right path forward. Indian Yogis have known the power of being idle for centuries, sitting in meditation to gain power, aura and knowledge from the state of idleness. Doing absolutely nothing can really be something, as Shiva and his followers can attest.

In another bit of good news for those contemplating a slower life, research shows that when one remains idle, blood flow to brain doesn’t decrease. The blood flow formerly used to “power ahead” and “win at all costs” is used to store data in the permanent memory compartments, so the state of idleness improves the sensitivity of the brain helps you retain information.

Still, the world today only allow idleness as a function of old age, the retired sitting on porches and staring out into the void. There’s nothing wrong with that. But it’s more a function of gravity taking it’s toll, than an embrace of freedom’s virtues.

So rather than idleness being the devil’s workshop, reversing our mad dash towards full productivity may be the only way to keep the devil from claiming our souls.

*”Stoltzfus Devil Chair” 

**”I’m crazy busy” is now a frequent refrain of the upper classes. Despite the negative connotations of being crazy — i.e. “mentally unhinged” — it is used as a symbol of status, the implication being that one’s life is full to overflowing between work, family and recreation.

 

 

 

 

 

 

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Behold the answer you’re searching for!

Whether it’s a cure for procrastination, a way to beat the stock market, a method for hacking your brain to achieve total clarity, or the one diet that will help you shed pounds without giving up your favorite coconut cream pie, there’s no lack of people will to offer you “the answer.”

Greetings to our Philadelphia-area readers.

Yet why don’t the experts’ directives live up to their hype? Because the true answer to the pressing issues you’re facing right now is this: there is no answer. Each life is a curious amalgam of genetic markers, family skeletons, previous experiences, and standardized test scores. There is no one-size-fits-all answer in any category. Nor can anyone give you assurance that the path you are on will lead to your hoped-for destination.

Think you’re in control of your destiny? This mathematician proves otherwise.

“Abandon the search for reason” is the ancient Daoist healing practice to unshackle you from the desperate need to get things right. When the questions arise in your mind, like “Why me?” or “Where is God now?” or “Who put soy milk in my no-foam latte?”, you can be freed of the burden of having to find the answer before your time on earth is up.

Translation: “I don’t know” in Cantonese.

It’s much more enjoyable spending your days living in the mystery, where the real excitement can be found. This way, you can plunge ahead, taking actions that might be right or wrong. Or neither. Only time will tell.

Lift the veil, from the 7th century B.C. to the 7th century A.D.

As for the bellicose authors, control-freak life coaches, and cardboard spiritualists with their ALL CAP PROCLAMATIONS OF 30-DAY MIRACLES, you can confidently answer their come-ons with the powerful understanding that they do not have “the answer” — for in fact, there isn’t one!*

*However, if you find yourself in legal trouble, make sure you consult an experienced attorney.

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How to make $1900 doing absolutely nothing!

While it seems like a contradiction in terms, it takes a lot of hard work to achieve nothingness, as any zen master will attest.

But now it’s not only wise Buddhists who value the art of doing nothing. The University of Fine Arts in Hamburg is offering you the opportunity to turn your back on productivity — and be rewarded for it.

Here’s the application. Get to work!

According to Friedrich von Borries, professor of design theory and creator of the scholarship project, our rabid belief in success, growth and money has led us to the precipice, both environmentally and socially. “We wanted to turn that upside down — giving a grant not for the ‘best’ and for ‘doing a project,’ but for doing nothing,” von Borries told CNN.

It’s what zen practitioners have long espoused: when one refrains from doing something, it will benefit others who would otherwise be impacted by the negative consequences of our actions.

But if you feel you lack the skillset needed to do nothing well, you might want to bone up on the practice before trying to convince the profs in Hamburg that you have what it takes.

There’s a book for everything today.

From now until September 15th, you can apply for the scholarship designed to promote “active inactivity.”  It may be the last actual effort you make for quite a while.*

*Naturally, there’s a catch. In order to claim the scholarship money, you’ll need to write an analysis of what it was like to try to do nothing. And since the audience for your paper are a bunch of academics, be prepared to sweat your tuchus off trying to win their approval.

 

 

 

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Wear-a-mask Wednesday: Go the “Full Sonoma”

Most residents of planet earth dealing with the threat of Covid-19 are either sheltering in place, masking up, or living with risk.

When you’re ready to graduate from simple cloth.

In Sonoma County, a place that one SuperOptimist calls home, it’s a quintuple threat: Corona, wildfire, toxic smoke, unusual heat, and power outages.  The fallout from the largest fire in local history renders the air so toxic with smoke that one must close all windows and stay inside sweating profusely, and it’s especially bad when the rolling blackouts render the air purifiers useless.
This situation can be looked at as a being dealt an incredibly bad hand — or as a time of magnificent opportunity and challenge. The challenge being to avoid distraction from fear and media noise and put all your focus on the creative work you’ve been meaning to tackle.
Resistance to this challenge comes in a thousand forms. Aside from pandemics, wildfires and blackouts, a few favorites are self-doubt, financial worry, health fears, life mistake rumination, vast depression, physical exhaustion, booze or substance reliance, dull-witted family members, and general public stupidity. Oh, and politics. These are ideas espoused by Steven Pressfield in his book “The War Of Art.”  In short, you’ll face heavy resistance the minute you sit down to begin.
Joyce Carol Oates said that the greatest enemy for writers is interruption. So maybe being trapped under your mask in your room is not a problem but an opportunity. Lock yourself inside and write the novel you have put off for the last five years. Close up the studio door and do the ten epic paintings. Stop paying attention to all the hot noise, inflamed tweets, dull nonsense and jabber. Ask yourself: did worrying about the outside world ever do you any good? Nope.
Maybe it’s time to live in that small world between your ears and see what kind of excitement you can stir around up there in the cerebral cortex. Maybe it’s not that small after all.
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Forgetting more than usual? You may be a genius!

Recently, a friend of the SuperOptimist expressed concern that their memory was heading south. “I just finished this great book about New York last week. It’s called…uh…oh, my god, what’s the name of it…this is frightening…I can’t remember anything anymore!”

We’re not sure if it’s this one but it sure looks good.

They proceeded to recount how they had been forgetting the names of movies they’d recently watched, restaurants where they’d just scored takeout, even a good friend’s name who was standing right in front of them. “I keep calling you Nancy when your name is Nicole! Is this what age is doing to me?”

Here’s another good book, though nothing to do with memory.

None of us is immune to the effects of getting older, especially on memory. As SuperOptimists, we forget stuff all the time (and are constantly being reminded of it by our well-meaning friends and spouses). But rather than freak out when we call Dave “Don”, or think Millard Fillmore was the 14th president of the United States,* we give ourselves credit for forgetting. Why? Because it’s a sure sign that we are highly intelligent!

Scientists at the University of Toronto have published a study that suggests that the struggle to find the right word, whiff on a name, and blank on a fact are all signs you’re super smart. They posit that forgetfulness is important, as it’s merely the brain making space to take in more crucial information, the kind that helps you make better decisions going forward. Will knowing that Jason Bateman starred as the Mutant in “Mr. Magorium’s Wonder Emporium” help you survive another day on planet earth? Probably not. ** So forget it!

But you still might enjoy this Jason Bateman keepsake.

So the next time you have a memory lapse, don’t think you’re “losing it.”  Instead, know that you’re simply taking the time to empty out your overloaded brain tank. Besides, worrying about losing one’s memory will only serve to further clog your pipes and have you flailing about for your next sentence.

To help you, we’ve created this list of the things really worth remembering:

1. Date of birth.

2. Credit card number/expiration date/four digit code.

3. Name of spouse or significant other.

4. Which local pizza establishment serves the best garlic knots.

5. Cleanup hitter for your hometown baseball team.

6. Company you work for and immediate superior at work.

All other information is fine to forget. Of course, if you’re dead set on trying to retain every last detail you’ve ever absorbed, there are certain mind tricks that can make you seem sharp at parties. Why not start with the names of the hosts and their street address?

We remember enjoying this book a while back.

It’s a great feeling to create more space inside your cranium. So go ahead, enjoy a little memory loss. And remember, you’re all the smarter for it!

*Fillmore was actually the 13th president. Speaking of chief executives, do you know the names of all 46?  (Hint: that’s a trick question.)

**However, remembering that a donkey will sink in quicksand but a mule won’t could very well help save your life one day.

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